Hero Cycles has announced the launch of their luxury brand Urban Trail.
The company also launched the first product from this brand named Red Dot.
Red Dot is priced at around Rs. 43000.
The company said: “With the changing dynamics of social-economic scenario in India, the future clearly lies in the premium and luxury segment. With the launch of Urban Trail, we want to achieve the leadership position in premium and luxury segments.”
Hero Cycles added that they are also now looking for partners to export these bikes to international markets.