Google continues to show how important Google Plus is to them today. The company has just launched a brand new feature on their search engine. They call it: Search plus Your World.
Essentially, Google Plus is now deeply integrated in Google search. Though the good thing is that this integration is totally optional.
Google search result pages would now show a toggle button. One option shows you the general search results. The personal option shows you highly personalized content from your social circles and your own data.
There are three major features being launched today:
Personal Results: This is a personal search engine that delivers results from your own content and your social connections. You would even see content which is private to you alone.
Profiles in Search: You can now search for your friends, family, personalities from the Google search box. You can directly land on their Plus profiles and access their latest content.
People and Pages: Google would now highlight people and pages from Google Plus for searches related to topics of interest. For example, you would see suggestions for musicians’ pages on Google Plus if you search for music.
These are some of the biggest updates Google has ever added to their search result pages. Google said:
When it comes to security and privacy, we set a high bar for Search plus Your World. Since some of the information you’ll now find in search results, including Google+ posts and private photos, is already secured by SSL encryption on Google+, we have decided that the results page should also have the same level of security and privacy protection. That’s part of why we were the first major search engine to turn on search via SSL by default for signed-in users last year. This means when you’re signed in to Google, your search results—including your private content—are protected by the same high standards of encryption as your messages in Gmail.
We also want to be transparent about how our features work and give you control over how to use them. With today’s changes, we provide interface elements and control settings like those you’ll find in Google+. For example, personal results are clearly marked as Public, Limited or Only you. Additionally, people in your results are clearly marked with the Google+ circle they are in, or as suggested connections.