Google has stated that their recently launched Knowledge Graph has boosted the search activity on their search engine platform.
Users are now searching more efficiently using the information provided by the knowledge graph.
Knowledge Graph platform showcases a box full of information related to the searched keyword on the right side of the regular search results.
It appears only for searches related to popular keywords like names of brands and personalities.
Early indications are that people are interacting with it more, learning about more things…and doing more queries. It’s stoking people’s curiosity.