New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf
— A Googler (@google) July 24, 2012
Google has revealed that they are rolling out a new data refresh of Panda on their search engine today.
This means that search result rankings are going to change for a lot of people.
Google said that this update is likely to affect only around 1% of the total searches conducted on their search engine.
Google Search panda update has been focused on improving the rankings of high quality original content. It has been fairly successful in killing spammy sites from appearing in the top of search results.