Google launches YouTube Gaming to take on Twitch

Google was the company most of us expected would acquire Twitch. That did not happen. Which means Google had to come up with a rival service to ensure that Twitch is not the only player in town targeting gamers. And we now have exactly that.

The company this week announced YouTube Gaming which is focused on gamers who like to stream their gameplay. The company said:

YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else. From “Asteroids” to “Zelda,” more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.

Keeping up with these games and channels is now super easy, too. Add a game to your collection for quick access whenever you want to check up on the latest videos. Subscribe to a channel, and you’ll get a notification as soon as they start a live stream. Uncover new favorites with recommendations based on the games and channels you love. And when you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.”

Twitch welcomed the competition!

Official YouTube Blog: A YouTube built for gamers

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