Google has launched a new paid platform today. They call it Google Consumer Surveys.
The company is offering this service to let business conduct online surveys to enable users to access premium content.
Google would let web publishers run these surveys on their web sites and they can generate revenues based on user responses.
Now, you may see a new option: the ability to access some of this content by responding to micro surveys, without having to pull out your wallet or sign in. When a site has implemented this option, you’ll see a prompt that offers you a choice between answering a market research question or completing another action specified by the publisher (such as signing up for an account or purchasing access). All responses are completely anonymous — they aren’t tied to your identity or later used to target ads.