Google penalizes BMW Germany website
Search engine optimization is a fad, which is becoming more and more nuisance for the search engines. People try all kind of tactics to get their sites on the top of search engine results and if they go beyond a certain limit, the search engines fire back as the German website of the automaker BMW has learnt.
Google seems to have blacklisted the German version of the BMW website after they found that the web developers were using bad tactics to improve their position on search engines. The incident was reported in many blogs on the internet and seems to have been confirmed by Google representative Matt Cutts who wrote about it on his personal Blog.
This penalty is popularly known as the “Google death penalty” around the web and it means that none of the pages of the blocked website is indexed by the search engine for the time period it is banned. In addition, no page is listed on searching for relevant keywords, which would have generally listed the website on the search pages.
Even the Google PageRank of the website (bmw.com.de) has been reduced to Zero. However, the company can take some relief from the fact that their other websites are still indexed by the Google Search Engine and they can fix the issues and take-up the matter with the people in Google.
BMW web developers were reportedly caught using doorway pages to get the Google search engine spiders to read specifically designed pages for them and not the users. Regular visitors to the website are sent to regular website pages.