Foursquare has launched a brand new feature which is likely to become a hit amongst their users.
They are now allowing business owners to publish updates on their Foursquare accounts.
These updates would be delivered to Foursquare users who are fans of their places.
The idea is to let businesses update their regular visitors about new offers and other information.
We believe this could turn into a solid revenue stream for the company in the future. They could offer some additional features for a fee!
The company said:
Starting today, you’ll start seeing updates in your friends tab from the places where you’re a loyal customer. It’s an easy way to keep up with news from places you frequent, including things like new specials, pictures of the latest shipment of shoes, or a serendipitous food truck appearance. The best part is there’s no extra work for you to do: we already know you care about a place if you’ve checked in often or liked it, and will show you updates from it when you’re in the same city. If you change your mind and don’t want updates from a business any more, you can turn them off with one tap.