Foursquare targeting businesses with easy access
Foursquare has become one of the most popular location based services for mobile users.
The company however is yet to become popular amongst businesses who can use Foursquare data to cater to their most loyal customers.
Foursquare has added some new features to make it easy for businesses to get access to their official accounts on the Foursquare network.
Users accessing locations on the Foursquare website are now shown a new option: “Are you the manager of this business?”.
Once the user has confirmed his association with the location, he is provided a dashboard to manage the profile where a lot of additional information is provided.