Ford aims to launch one new model every 15 months in India
Ford has revealed that they are working on a road-map that would ensure a new model launch in Indian market every 15 months.
The company is currently working on their Figo small car that would arrive in India sometime next year.
Ford spoke about the small car segment in the Indian market: “If you want to be in the game here in India, you have got to be in that segment. If not, you’ll be an interesting niche player, not a mainstream player. And Ford wants to be a mainstream player here.”
Ford is a giant in the US market but only has a 2% market share in India. The small car launch would boost their sales and market share. But it would require them to do a lot more if they want to challenge Maruti Suzuki India or Hyundai.