Ford to launch Fiesta in India in November
The news is finally out! Ford has announced that they would be launching their new premium mid-sized sedan ‘Fiesta‘ by November this year in the Indian market. The company has been developing a car for the Indian market since quite sometime now but few details were out related to it. Their were some scoop pictures shown in the auto magazines on this vehicle but now its pretty clear that the company would be branding the car Fiesta.
Ford India Managing Director and President, Mr Arvind Mathew said in a statement about this announcement: “The Fiesta would be positioned at the top end of the mid sized sedan segment, while Ikon remains at the entry level of that segment.” This model would be made available in both petrol and diesel variant though no details have been revealed about the pricing of these cars.
This model is now expected to compete with Toyota’s Corolla and Hyundai’s Elantra in the premium mid sized car segment. Ford would be placing this model between their existing offering Ford Ikon and Ford Mondeo. Their other model Fusion is placed in a total different category and does not compete with any other car in particular. Fiesta will hit dealer showrooms during the first week of November and would be sold to customers by mid November.
The company would be using ‘Dura’ for their petrol edition and their proprietary TDCi (Turbo Direct Common Rail injection) technology for the rapidly increasing demand of a diesel variant of the car.