First-of-its-kind Urban Farm Fest in Thane

Rustomjee Urbania organised a unique farm fest at its 127 acre integrated township to expose children and families to green living

Rustomjee Urbania, the 127 acre township in Majiwada, Thane (W), organised a unique festival on farming and nature on 28th November at its integrated township. The objective was to help people experience agriculture in the urban context and experience green living. This unprecedented feat witnessed participation of nearly 500 enthusiastic families from Thane and other parts of the city.

Commenting about the fest, Mr. Percy S. Chowdhry, Director, Rustomjee Group expressed, “We at Rustomjee have focused on thoughtfully designing our projects and introducing concepts which would enhance the living experience of our residents. In the fast paced life of Mumbaikars, green living has somewhere disappeared. Urbania Farm fest is an effort in this direction, it is our little contribution towards our society. We really hope this green and fresh living atmosphere will continue to rejuvenate our residents.”

Primarily aimed at children and families to bond together in a unique and green set-up, the fest saw kids & parents experimenting with nature and the natural ingredients through activities like plantation, farm cooking, gardening and bio-composition. Workshops to sensitize children and people towards vegetation, plantation and organic farming had tremendous participation. It also enabled them to understand the importance of healthy living. A special farmers market was created to give children the feel of organic buying and healthy eating. It is Rustomjee’s belief that children deserve a wholesome childhood and a well-built conducive environment that encourages them to enhance their complete potential. From adventurous stories of TOTO the Auto, to dramatized storytelling and the clay modeling, kids and families had all that is needed for a traditional and fresh evening.

The highlight of the show was the performance by Mumbai Stamp, an innovative band conceived and formed by Taufiq Qureshi, where trash material is put to use creatively to explore new rhythmic horizons.

In keeping with its brand province “Childhoods Available”, Rustomjee Urbania has in the past organised such experiential fests in its 127 acre township, like the Summer Street Fest which was attended by over 1000 families.

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