Facebook App Center is nearing launch and it would become the latest app store in the market.
Facebook would offer it on both desktops and mobile editions. The company revealed some new functionality that would be offered at launch.
On mobile devices, the install button would link to the app on the native app store. So, users would be able to install the apps from the Apple App Store or Google Play Store.
For mobile apps on the desktop edition of the App Center, users would be given an option to send a notification on their mobile device. The notification would include the relevant link to the native app store.
Facebook spoke about the initiative:
Facebook sends over 160 million people to mobile apps each month through news feed and timeline. Soon, with the App Center, it will be easier than ever to drive mobile app installs and reach the over 500 million people using Facebook on mobile devices.