This new game is named Doubloon Dash and it is also designed to explore ‘behavioral game theory at a global scale.’
The company said:
It is difficult to do such studies in a lab environment, as it is difficult to get a fair, bias-free sample of people. For instance, many past studies on capturing such behavior have used university students as participants, and their behavior might not reflect the behavior of the general population. Deploying these games on Facebook allows us to see the behavior of people from across the world.
With Doubloon Dash we are hoping to learn how people behave in this strange type of all-pay auction. Are they careful and bid little, or are they reckless and bid a lot? How are they adapting their behavior to their opponents and over time?