“164 Domino’s Pizza restaurants across the country to serve 100% vegetarian food during Navratri”
Underlining its undying commitment to offer its consumer greater choice and freedom, India’s largest Pizza delivery chain, Domino’s Pizza, today announced a special treat for pizza lovers for the on-going Navratri season. The country’s most loved Pizza brand announced serving 100% Vegetarian menu across selected 164 of its restaurants in India.
Customizing the menu to suit the consumers’ preferences during Navratras, select Domino’s Pizza restaurants across Maharashtra, Delhi, Gujarat, Madhya Pradesh, Uttar Pradesh, Haryana, Rajasthan and Chhattisgarh will offer a 100% Vegetarian menu to give consumers the freedom to enjoy their pizzas without any inhibitions .The restaurants have been selected based on the profile of consumers in the catchment areas of that restaurant.
Announcing the initiative, Mr. Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Limited, said,“Navratras mark the beginning of the festive and feasting season in India and we thought that it would only be fitting that consumers had greater options and freedom to enjoy their favourite food with their families during Navratras.However, we have observed over time that some consumers postpone their eating out plans during the Navratras following certain traditional beliefs. We understand and respect their values and this small initiative of ours is aimed at giving them the freedom to satiate their taste buds while fully adhering to their customs and beliefs.”
“We hope that the 100% Vegetarian menu at the se selected restaurants, will allow more families to enjoy the festival season in its true spirit,” he added.
As part of this industry-first initiative by any pizza chain, these 164 restaurants will serve fully vegetarian menu from the 13th of October to 21st of October, 2015. Consumers can now dine-in at these restaurants or place an order for the 100% Vegetarian menu through mobile app, online and over phone.