Microsoft tries to defuse rumors on a potential iPod rival from the company

Microsoft tries to defuse rumors on a potential iPod rival from the company

Rumors floating in the market suggest that the software giant Microsoft is actively working on the development of a digital music player, which could take on the popular Apple iPod range of device later this year.

This player is said to have features missing from the iPod including wireless capabilities, which would allow it to download songs and videos without requiring a personal computer.

The company has now said that these reports are based on “speculation and rumors”. Microsoft added that they have nothing to announce at the moment. However, New York Times and other media groups have claimed that they have received inside information from the music industry executives that they are indeed working on such a product.

Microsoft already develops the DRM technologies to enable music playing capabilities on digital music players. Currently, they are licensing this technology to companies like Creative and Samsung. However, market analysts believe that they are frustrated from the simple fact that none of these hardware manufacturers have been successful in launching a product, which has hurt the sales of Apple iPod.

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