December starts with a celebration “Karisma” – McCain snack party in Delhi

As a celebrity mom always being ready with tasty snacks is a necessity, says Karisma Kapoor (McCain Brand Ambassador)

McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada – world’s largest producer of frozen French fries and potato specialty products, hosted a ‘Snack party with Karisma’. The ‘Snack party with Karisma’ has been one of the most awaited annual events for both McCain and consumers alike. It surpassed everyone’s expectations this year, by turning out to be a grand affair full of excitement and fun with trade partners, consumers and bloggers sharing a tête-à-tête with the glamourous movie star herself. The McCain felicitation ceremony was organized at Hotel Sheraton New Delhi on December 2, 2015.

Smilathon contest reinforced the idea of McCain products being a perfect partner in spreading smiles and bring joy in lives of people around. It was a fun interaction where enthusiastic McCain consumers and bloggers who won the McCain Smilathon contest got an opportunity to meet Bollywood Diva Karisma Kapoor. All guests were hosted with an enthralling entertainment show and gifted with exquisite hampers from McCain. They also got to relish some hot and delicious McCain recipes whipped up by McCain Foods’ chef on the spot.

McCain Foods India also announced the continued association with Karisma Kapoor as its official brand ambassador in India. Bollywood Diva Karisma endorses the entire range of McCain’s Indian and International product portfolio through advertising, marketing and promotions.

Speaking on the occasion, Mr. Vikas Mittal, Managing Director, McCain Foods India said, “McCain is at forefront of creating lasting taste and bringing smiles on faces of millions of satisfied food lovers. We are delighted to have Karisma Kapoor continue to endorse our brand. Karisma truly believes in the McCain brand theme of ‘Taste ka Naya Magic’. Being a celebrity homemaker and mother of two kids while coming from family of avid food lovers, she not only manages a busy lifestyle but also whips-up a variety of mouthwatering snacks in record time. Obviously, today’s women have come a long way from the days when cooking tasty snacks meant spending hours in the kitchen over a hot cook stove, having to chop and dice every ingredient from scratch. Now she keeps her frozen reserves handy to avoid eating out, save time planning, shopping or preparing dishes, making sit-down family meals much more enjoyable!”

Commenting on her association with the brand, Karisma Kapoor said, “Through McCain delicious, tasty snacks that can be cooked in a jiffy, the independent working women like me can to create more fun moments with friends, family and kids alike. Even when guests drop by I just have to open my freezer, take out a packet of McCain snacks and tasty snacks are ready to serve in moments. To me it is of utmost importance that happiness at home is never compromised and I believe that convenience snacks from McCain are a great enabler for that. With McCain’s easy-to-prepare frozen products, I can serve up popular snacks like French fries, Chilli Garlic Potato Bites and Aloo Tikki as well as innovative snacks like Smiles & Veggie Fingers.”

McCain Foods leads the fast emerging market in India for frozen French fries and Potato Specialties. The company is strengthening its India specific product portfolio with products such as Aloo Tikki & Masala Fries while also creating products such as potato cheese shotz and Veggie Fingers to provide variety to its consumers. McCain branded retail products are available in most modern supermarkets as well as traditional stores. The company is continuously increasing its presence in India with its competitively priced products being distributed through specialized cold chain distribution system across Tier I and II cities.

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