Hyve Mobility promises Indian Consumer balanced price-point, performance, post-sales service and customer delight!
The Indian smartphone industry is pegged to expand steadily in 2016. According to Cybermedia Research (CMR), a market research consulting company, smartphones will continue to be the engine for the market’s growth and it predicted a 37% growth in the current year over a 32% average growth for past three years.
Smartphones are expected to pip feature phones market. The share of smartphones was around 40% in CY 2015 and given the current trend, smartphone sales will overtake feature phone sales in 2016.
Sharad Mehrotra (Co-founder & CEO, Hyve Mobility) feels very positive to start his entrepreneurial venture in this time. “While India continues to witness exponential growth in smartphone penetration, there is also a paradigm shift in consumer expectations. Indian consumer is now looking for a very balanced price-performance dynamics; that remain unaddressed by most of the smartphone players today. The scenario makes it an exciting time to enter this market. At Hyve, we are committed to bring a series of smartphones that are not just optimally priced, but are also focussed on performance, post sales service & customer delight”, says Sharad.
Hyve Mobility is a new entrant in India smartphone market and aims to change the market landscape with its smartphones lineup. The brand is targeting to launch two smartphones by May this year to address both sub 10K and 15K market segments.
Aditya Agarwal (Founder MD, Hyve Mobility) is excited for the way things are shaping up at Hyve. “The time has come for Indian consumers to have better smartphone experience. We are going to offer our devices with Top-of-the-line components to provide very stable & reliable experience,” adds Aditya.