Blekko gets major updates this holiday season

We have not heard from Blekko for a while. But the company continues to do well in the alternative search engine market and has announced some major updates to their platform.

The company said:

Today we are releasing a major upgrade to blekko. The new blekko has significant improvements to index quality and relevance. We are also now automatically applying slashtags for over 500 categories. That means users will get the benefit of curated search results (i.e. no spam!) for over 500 search categories, regardless of whether or not they manually append a slashtag to their query.

Blekko gets major updates this holiday season

Blekko also highlighted why they are so different from regular search engines:

Quality: We purposefully bias our index away from sites with low quality content.

Source based, not link based ranking: regardless of how many people link to healthspamsite.com, we believe sites like the Mayo Clinic, NIH.gov, etc. are better sites. On blekko, brands trump links.

Spam Free: blekko hates spam. We want users to get their information from quality sites designed to inform, not just monetize.

Human Curation: Their are subject matter experts in the community that will know more about specific topics than anyone in this office or any other office for that matter. We want to include these experts in our search experience, not exclude them.

Open and Transparent: blekko makes freely available to its users all of the data that provide the underpinning of our search results.

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