Bitly has rolled out a brand new update on their website and it is already causing a lot of heartache for their users.
The overhaul is aimed at turning the service into a social bookmarking platform. The company is however known more as a link shortening service.
Bitly now call shortened links as bitmarks. The idea is that the links you shorten are added as bookmarks to your account which you can easily search through.
The service also lets you share your bitmarks with the world through your profile. You can selectively share your bitmarks in public and private mode. There are also options to share the bitmarks with social networks like Facebook and Twitter.
Similar capabilities are also now available on Bitly Bundles which are essentially collection of links accessible from a single location. Searching through your bitmarks and bundles is available from a find as you type search box.
The company has also launched their first mobile app for the Apple iPhone platform. You can use it to create new bitmarks or access your existing ones on the move.