BenQ looking at massive growth in mobile sales this year

BenQ looking at massive growth in mobile sales this year

Taiwan based mobile phone manufacturer BenQ has claimed that they are aiming at 190% growth this year. The company has already completed their takeover of the unprofitable mobile business of Siemens and is doing incredibly well in their markets world over. They believe that selling Siemens co-branded phones would help them increase their sales and market share.

K.Y. Lee, BenQ’s chairman and chief executive officer said in a statement that they are aiming at sales touching $9 billion in 2006. The company had sales of just around $4.75 billion in 2005. They have high expectations from the ever-growing Chinese mobile market where they are aiming at expanding their product availability in the coming months.

BenQ is also aiming to become the fifth largest mobile phone seller in the Chinese market by the end of current year. BenQ relies heavily on this segment considering they make bulk of their earnings from sales of their mobile phones in the market. K.Y. Lee added: “China is the most important strategic market for us in Asia.”

The company has plans to launch as many as 30 new handsets globally this year with plans to launch at least 20 of these in the Chinese market.

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