BBC Online representative Chris Russell has announced in a blog post that they are working on switching to responsive design with their websites on both desktop and mobile devices.
The idea is to provide the best user experience no matter what device is being used to access their websites.
Like many ideas, the thinking behind responsive design is brilliantly simple. Basically, you come to our website; we do the hard work and ask your device all those tricky questions, before delivering a page in the best shape and size, with the most “features”, that your device can support.
And like all great technologies, it’s easier said than done, and we’re blessed with a really talented development team who have driven this innovation. The BBC certainly isn’t the first to use responsive design, but we do believe we’re the first big news site to start to use it for such a large audience, certainly in the UK.