Bajaj Auto to release variants of their models this year
Bajaj Auto is one of the largest two wheeler companies in India and they are currently rocking the market with their Pulsar and Discover model. They are now also planning to extend their reach in the Indian market and are aiming to launch several new variants of their existing models.
The Regional Manager of Bajaj Auto, Soumyo Dutta Gupta said in a statement that Bajaj is aiming to increase the number of variants of their popular models in the market to offer more value for money products to their Indian customers.
The company is also aiming to double the sales of their recently launched hugely popular model Discover. The target is to sell at least 50,000 units of this model in the Indian market monthly. They recently launched a scaled down variant of Bajaj Discover with a 110 cc engine at a price of Rs 39,000.
In addition, Bajaj is also hoping to improve upon their market share in this segment, which stands at 31%.