Bajaj Auto to launch a Rs. 1 Lakh Bike
Reports in the media are claiming that Bajaj Auto is testing a motorcycle, which is expected to go on sale at a market price of around Rs. 1 Lakh. Interestingly, Tata Motors on their part are working on developing an automobile around this price tag. This goes on to show the complicated economy of our land. While there is a strong consumer base for high performance expensive bikes, there are tons of people who would be lured by a cheap 4-wheeler around the same price.
Kinetic already has a motorcycle costing more than a lakh rupee in the form of Comet but this bike is not being made in India. Enfield too has Thunderbird, which is nearly touching the Rs. 1 lakh mark. However, none of the top bike manufacturers in India has touched the market for expensive motorcycles.
Bajaj Auto is learnt to be close to launching a 250cc motorcycle with a price tag close to the magical mark of Rs 1 lakh. If everything goes on right, Bajaj is expected to showcase this motorcycle at the upcoming Auto-Expo show in January next year. Bajaj also manufacturers an Indian version of the previously known as Kawasaki Eliminator called Bajaj Avenger.
Hero Honda currently produces the only mass produced high-end motorcycle in the form of Karizma. The market for economy class motorcycles has pretty much saturated with lots of players coming in. as a result, the companies are now targeting the low selling but highly profitable expensive bike segment.