Audi aims to overtake BMW in India by 2014

Audi aims to overtake BMW in India by 2014

Audi has said that they are pretty confident that they would be able to overtake BMW in the Indian market in two years’ time.

The company had previously targeted 2015 as the year when they overtook their German rivals.

Audi India said:

If everything goes well according to our plan and strategy, we will become the market leader by 2014. We have already become the number two in this year by replacing our competitor Mercedes-Benz. We have our product plans ready till 2019. So we are very confident that we will be able to replace the current number one.

BMW dominated the Indian premium car market last year with sales of 9371 cars. Mercedes Benz was second with sales of 7430 units. Audi was at third spot with 5511 cars sold.

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