Arise Mobiles is a new player in the Indian mobile phone market.
They are part of the consumer electronics manufacturer Arise India.
The company has just launched around 15 models in the state of Jammu and Kashmir.
These devices are priced in the range of Rs. 1000-4000.
The company said: “We have introduced 15 new handsets under 4 different categories- business handsets, multimedia handsets, full touchscreen handsets and everyday functionality handsets ranging between Rs 990 and Rs 4,000.”
It is not clear how soon they would expand it to the other parts of the country. They do seem to be already present in some Northern states like Haryana, Punjab, Rajasthan and UP.
The lower end of the mobile phone market in India is very competitive. Even branded companies like Nokia are offering cheap devices to attract customers. Nokia 100 and 101 are for example priced in the range of Rs. 1300-1600.