Apple Safari 5 Reader feature is fantastic
But it could be bad news for news sites that rely on clicks on online ads (like us!).
The Reader functionality checks for article based web pages as you surf around the web.
Once it detects a suitable page that looks like a long article, it turns on a Reader option in the address bar.
On clicking the button, Safari remove all the distracting elements from the web page in a pop-up with just the content in very readable format.
This feature is similar to Readability bookmarklet we blogged about a couple of months ago!