Apple iTunes web traffic grew by 241% in 2005
Apple Computers has had massive success with their iPod range of digital music and video players. However, their iTunes is one of the driving forces behind the companyâ€™s success in the online music distribution. And the service is continuing to gain more users as market reports have reported a traffic rise by around 214% on the Apple iTunes service last year.
Statistics gathered by Nielsen NetRatings showed that between December 2004 and 2005, the regular visitors to the iTunes web store grew from 6.1 million to 20.7 million. Jon Gibs, director of media analytics at Nielsen NetRatings added his comments on their research data: “Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time.â€
The research group also tried to analyze on what kind of web users prefer to visit iTunes for making song and video purchases. Their study revealed that teenagers aged between 12 and 17 years old made up a disproportionately large group of iTunes users. These users are twice more likely to visit iTunes than all other user group combined.
In addition, the percentage of male buyers is higher than female purchasers on the Apple iTunes service. In another interesting statistic figure, Nielsen said that iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Other popular auto brands amongst iTunes users are Audi and Subaru! In addition, iTunes users are more likely to drink Cider followed by imported beer than other drinksâ€¦