Apple might be forced to change the price structure on Apple iTunes
Apple has openly stated that they are not in favor of increasing the prices of songs on their iTunes digital music store. However, they are facing serious challenges from the music companies who are supplying them content for the music store. The latest news in claims that they might have to surrender to the demands of the music industry by changing the pricing structure on their iTunes.
Apple has had massive success in the digital music market, both with their iPod music player and the iTunes digital music web store. They sell songs at 99 cents on their store, which the users can purchase and download from iTunes and later transfer it on their iPods. However, music companies like Warner Music Group and EMI Music have demanded a variable pricing structure with newer songs costing more than the older ones.
In fact, Wall Street Journal has quoted Alain Levy, chief executive of EMI as saying that he has had talks with Apple CEO Steve Jobs and he believes that Apple plans to change its one-price policy. Apple has refused to comment on this news source. It would be interesting to see how long Apple can manage to continue without raising the prices on their Apple iTunes web store.