AMD looking towards the general consumer in the case against Intel
AMD has just launched legal offence against the market leader and primary competitor in the microprocessor market Intel. They claim that Intel has been following unfair business practices to force corporations to use their products instead of AMDs. All of these actions result in suffering for the end customers, as he does not get the choice to opt for an alternative processor. AMD has reportedly beaten Intel in value for pricing category with their recent products.
Advanced Micro Devices is now hoping that they can get Intel to pay for their misdeeds by getting the support of U.S. legislators and average computer users alike. They are beginning with full-page advertisement in seven U.S. newspapers on Wednesday. These would include explanations on why they decided to sue Intel and reveal details from their 48-page complaint.
The advertisement campaign has been titled “Intel Antitrust Suit: Why AMD filed” and accuses Intel of five actions, which AMD believes, are illegal when undertaken by a monopolist. They would be inviting the readers to download and read the full complaint AMD filed with the U.S. District Court for the District of Delaware on Monday.
In fact, market analysts who have read the court filing claims that the report is quite easy to understand even by a normal computer user. The case seems to have been filed more in public interest than business interest. The company is aiming big with their list of advertisers, which include some of the biggest names in the business. The New York Times and The Washington Post are two of the big profile names on the targeted list.