The developers behind the popular Adblock Plus browser extensions have announced a major policy change for the next edition.
Adblock Plus 2.0 would by default allow some ads to load for the users. The developers said that the ad networks that would be allowed would have to meet certain criteria.
They are basically looking for simple text only ads that do not load too many scripts on the user’s machine.
Here are three points they mentioned though these would be updated with time:
Static advertisements only (no animations, sounds or similar)
Preferably text only, no attention-grabbing images
At most one script that will delay page load (in particular, only a single DNS request)
Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.
Users would still have the ability to block all ads if they so desire.