Disney to use iPod for advertisement
Entertainment giant Disney has revealed that they are going to use the Apple’s iPod music player for advertisement in the near future. Walt Disney studios and media conglomerate Clear Channel both have said that they are planning to start advertising movies and other content over video-enabled portable players like the iPod. The aim is to use the internet to spread awareness about forthcoming movies and other material.
With this announcement, Apple now has two major American brands to endorse their iPod for advertisement. Until now, Apple was only delivering content like TV shows and movie clips on iPod Video. Disney now plans to offer full-screen, theater-quality video content from its upcoming release of fantasy film The Chronicles of Narnia directly to PCs and video-enabled iPods.
iPod users would be able to download this content from the Internet channel on the filmâ€™s official website. This would include trailers, clips, interviews, and other film content. Video has become the latest fad on the internet particularly after Apple launched their iPod Video recently. Before that, none of the portable devices offering video playing capabilities were successful. Apple has the advantage of the supporting digital content download service in the form of iTunes.