Nissan to launch a new small car Versa
The North American division of the Nissan motors has plans to introduce a new small car named Versa in the US market. The car would come in both hatchback and sedan version and for this the company is spending around $800 million to upgrade its plant in Aguascalientes, Mexico. The car would be based on the Nissan Tiida platform, which is sold in the companyâ€™s home market Japan.
Nissan would be using the same name Tiida for the car in the Mexican market. The car would be smaller than their existing product in Sentra and is expected to be priced around $12,000. A higher end equipped version would cost around USD 13,500. Nissan would be able to price the car competitively considering it shares most of the parts with the Nissan’s global B-car platform.
Nissan Versa would come with a new, all-aluminum 1.8-liter four-cylinder engine rated at about 120 hp and 125 pounds-feet of torque. It would be mated with an optional continuously variable transmission and the car should give the consumer an average of 38 mpg in regular city-highway driving. This factor is crucial to ensure the success of the model considering the ever-rising fuel prices in the world.
Nissan as a result of this launch would be able to compete against other manufacturers in the B-car segment in the United States. Toyota is going to bring their highly regarded Toyota Yaris in the market and Honda is also scheduled to launch a small car in the North American market. Honda is basing their model on the popular Fit and Jazz models sold in Japan and Europe.