Maruti redefining base level cars: From 800 to Alto
Maruti 800 is no longer the biggest selling car in the market. In fact, it was down to 5th place on the sales chart for the month of April! Maruti Alto has taken over and taken over in a huge way. The company is selling more than 10,000 units of Alto in a month, something which might be surprising the company itself.
The sales of Maruti 800 have been dropping since quite sometime. Earlier, it was a cause for a worry to the company, which then positioned Alto along with the 800 to the budget segment. The consumer liked the move so much that Alto is selling 5 times the past numbers with 800 just losing around 20% of the sales figures…
Kinji Saito, director (marketing & sales) of Maruti Udyog Ltd (MUL) said that the company considers the sale of both the models together representing the budget car segment. And the growing number brings a lot of smiles for them. The company is planning to keep selling the 800 model for the time being and even enhance the value of the car by upgrading it to keep the sales going strong.
The difference between these two models is around Rs. 30,000, which is quite a lot looking at the Indian consumer who keeps the aspect of value for money at the top. The company plans to keep these two cars in their individual price group so that the sales of one car do not eat into the otherâ€™s market.
The company is hoping to sell around six lakh cars in the current year. With Suzuki Swift just out in the showrooms and demand for it already touching sky high… the target looks easily achievable. A look at the top 10 selling vehicles in the Indian market also displays the position Maruti is in, in the present time! Their models takes five of the top 10 spots!
The Top 10 selling vehicles of April 2005:
Maruti Wagon R
Tata Indica/Tata Marina