Ford reports impressive booking for Ford Fiesta
American auto giant Ford is taking the Indian market pretty seriously. And their latest product Ford Fiesta is a good example on their commitment to this market. The car has been specifically designed with Indian consumer in mind and the company has reported that they have seen impressive initial booking of this car, which is aimed at competing with Honda City and Chevrolet Optra.
Ford India has confirmed that they have seen bookings for around 2,000 units of their newly launched Ford Fiesta. Ford has also confirmed that they aim to start delivering the cars to their new owners starting next month. Interestingly, bulk of the orders of this model has been for the diesel variant. Ford has launched four variants of Ford Fiesta with two models each with Petrol and Diesel engines.
When the company was asked on whether they plan to export this car to other markets, they responded by saying that this model has been developed considering the requirement of Indian consumers and India remains the focus of the company for the time being. The company also said that the Indian auto market is growing at an impressive rate and they expect to be a major player in their targeted segments in the coming years.