Ford India launches Ford Fiesta
The most awaited vehicle from the Ford brand in India is finally out. Ford India has finally launched the hot sedan Ford Fiesta in the Indian market. The company aims to corner a larger share of the fast growing mid-size segment and garner the much-needed volumes. They also claimed that India happens to be at the top of their priority list when it comes to expanding their operations outside the United States.
Ford Motor Company Chairman and CEO Bill Ford said in a statement during the launch: ”As we accelerate our effort to meet the global challenges of our business, I have emphasized the importance of optimizing our global footprint by investing in areas that are growing. India is right at the top of that list.â€
However, they have not given out any details on what further investment Ford is looking into to make in the Indian market. The Ford Fiesta in India would be available in two variants – the Duratec petrol 1.6 liter and the Duratec 1.4 liter TDCi diesel. The prices however have not been revealed which is somewhat of a disappointment considering the market in India is very cost conscious.
The car is being targeted to fill the space between GM Optra and Honda City and is expected to generate volumes for the company which has failed to generate much excitement after the launch of Ford Ikon a couple of years back. Ford is producing the petrol engine and the gearbox locally but is importing the turbo diesel engine from Europe. They have developed this fantastic turbo diesel engine along with Peugeot-Citroen of France.