Apple launches iTunes digital store in Australia

Apple launches iTunes digital store in Australia

Now, Australians can purchase and download digital music and video content from Apple iTunes. Apple Computers have just launched their massively popular iTunes service in the country. They are providing for sale more than a million songs. In Australia, the music service is selling songs for A$1.69 ($1.27) to download and video clips are available for A$3.39.

Complete albums are priced at A$16.99. This is the 21st such store from the company and they now have a presence in all the major markets of the world. Apple said in a statement: “iTunes features the largest catalogue of local and international music in Australia.” In addition, they would also feature exclusive content from local band Evermore and Missy Higgins.

In addition, Apple is also making available Back-catalogues from INXS, Hunters & Collectors, and Paul Kelly. Of course, iTunes in Australia also features around 25,000 podcasts. Apple is also making available exclusive worldwide content like Madonna’s entire catalogue and digital box sets from U2 and Stevie Wonder here in Australia.

They would be facing competition from local services like Telstra Corp.’s Bigpond Music and Destra Corp.’s Destramusic unit. For their Australian operations, Apple has gone in collaboration with Warner Music Group Corp., Universal Music, and EMI Group Plc.

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