Bose Corporation opens retail outlets in Kolkata
One of the most recognized names in the Audio equipment market, Bose is expanding its operation in the Indian market and has opened up retail outlets in the metro city of Kolkata. With these new stores, the company now has a total of ten company owned showrooms across the country.
The new store in Kolkata is part of the Bose Experience Outlets and would be targeting the home segment customer. The demand for such entertainment devices is growing in the market and the dominating player in this market plans to tap the market. These stores are similar in nature to the Bose flagship stores and they would be providing personalized services to each customer with the emphasis on highlighting Bose products.
The devices on offer at these stores are designed to cater to music connoisseurs with its Bose Experience. They have designed the stores in such a way that the consumer can comfortably interact with the products and understand the benefits that the unique Bose technologies offer. Bose GM Ratish Pandey talked about their efforts: “Our entry into the Kolkata market is fuelled by customer requests and the tremendous response received during our product launches and Bose Connect Programs organized here.â€
He added: â€œThis store marks our entry in the eastern market making Bose Corporation’s presence not only stronger in India but also making our products accessible to a larger number of consumers.”