Hewlett-Packard wants Blu-Ray and HD DVD to join hands
The tech world is going nuts about the two emerging formats vying to become standards for the next generation DVD Drive based storage. Toshiba is offering their HD DVD while Sony is developing Blu-Ray. The tech companies are more or less divided between these standards with the balance tilting a bit in favor of Sony with most of the HD DVD supporting movie studios announcing plans to also offer their content on Blu-Ray discs.
Even the market research study conducted by Forrester Research projected Blu-Ray to emerge as the winner in this war. However, the problem is that with HD DVD staying afloat, it would take a lot more time and even more confusion for the end consumer for any of these formats to become the standard. Hewlett-Packard is one of the companies, which are trying to get both of these groups to come together and try to make both these technologies co-exist on a single drive.
Hewlett-Packard has appealed to the Blu-Ray Disc Association to change its format so that it is compatible with the rival HD DVD offering. Blu-Ray association is supported by heavy weights like Apple, Dell, Hewlett-Packard, Panasonic, Philips, Samsung, and Sony. However, the maker of the worldâ€™s most popular operating system (MS Windows), Microsoft is favoring HD DVD.
With Microsoft and also Intel not supporting Blu-Ray out of the box, it would make life of the end consumer complicated, as they would have to add on additional software to get these media to work in personal computers. As a result, it becomes important for these tech companies to settle for a compromise and come out with an integrated solution.