Clear Channel Communications to offer digital radio channel feeds
Clear Channel Communications has announced that they plan to convert the feed of 200 radio stations to air high definition digital broadcasts by the end of the month. These channels would provide CD-quality music as it aims to protect its market share from rival satellite radio services.
This news means that the company would be upgrading more than triple the number of stations it had previously expected to upgrade this year. The larger goal is to upgrade around 95 percent of its 1,200-controlled stations to provide digital broadcast feed for better quality and service.
Clear Channel Communications is the top U.S. radio conglomerate and is facing huge competition from newer players in the market like XM Satellite Radio Holdings Inc. and Sirius Satellite Radio. These new radio stations are luring away some of the top-drawer talk radio talent and striking deals to be installed as standard equipment into new cars.
All these hurt Clear Channel in the longer run and they have no option but to spend resources on improving their services.