Google to not fix search engine results to prevent Googlebombing

Google to not fix search engine results to prevent Googlebombing

Search engine giant Google has clarified that they would not manually fix their search engine index to stop cases of Googlebombing techniques. The most famous of such incidences is the popular ‘Failure’ keyword on the Google search index, which results in the President George W. Bush’s official bio hosted by the White House Web site at the top.

Web developers around the world have used Google bombing techniques to manipulate Google results by getting a lot of users to link to the targeted page using a common keyword. Google search spiders give preferences to that link for that keyword leading to higher positions on the search engine results on searching for the keyword. This leads to a rather unfortunate situation with unimportant links coming at priority positions for certain keywords.

Marissa Mayer, Google’s director of consumer products clarified the company’s position on this issue: “We’ve received some complaints recently from users who assume that this reflects a political bias on our part. In this case, a number of webmasters use the phrases [failure] and [miserable failure] to describe and link to President Bush’s website, thus pushing it to the top of searches for those phrases. We don’t condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we’re also reluctant to alter our results by hand in order to prevent such items from showing up.”

She added: “Pranks like this may be distracting to some, but they don’t affect the overall quality of our search service.” Looks like this would probably end up encouraging users involved in this process!

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