Seven-Eleven to sell Apple iPods in Japan
Not that Apple need the help of any brand name to sell their Apple iPods but they certainly need some help in the Japanese market to compete with Sony which dominates their home market. As a result, the Macintosh maker has now collaborated with Seven-Eleven of Japan who runs around 11,000 outlets throughout Japan. The retail store chain is now expected to sell the gizmo starting next week.
This also marks the first time that Apple iPod would be available for sale on convenient stores and Seven-Eleven would be selling four types of iPods including two different versions of both the iPod nano and the iPod shuffle. The prices would vary from 10,980 to 27,800 yen.
Seven-Eleven would also be displaying this lifestyle product on specifically designed iPod corners in their stores. And consumers would be required to order an iPod at the checkout counter. It would then be delivered to their homes in two to three days. They would also be selling pre-paid cards for the iTunes digital store for purchasing music online.
Apple already dominates the digital music player market in the home of their biggest rivals Sony and plans to extend this domination as the competition grows in the near future.