Sahara Computers and Electronics Limited unveils investment plans

Sahara Computers and Electronics Limited unveils investment plans

Sahara Computers and Electronics Limited have revealed its investment and growth plans for the near future. The tech company plans to invest around Rs 400 crores over the next two years to extend its reach in the Indian market. India is a growing IT market and the demand for computing and electronics products is increasing at an impressive rates.

With this massive investment Sahara Computers and Electronics Limited is eyeing a top position among the computer vendors in India by 2007. The company is a joint collaboration between the South African IT major, Sahara Computers (Pty) Ltd, and Sahara India Pariwar. SCEL chief operating officer George Van Der Merwe said in a statement about their plans: “The challenge that we take on is not only to compete within the existing space but to bring innovative products at aggressive pricing and combine this with unique marketing initiatives that will in totality lead to greater penetration of the product in yet untapped markets.”

he added: “Given the advantage of local manufacturing coupled with the strength of our expertise in research and development function, we are aiming for market leadership in the PC segment by the year 2007 and expect to grow the PC market in India.” the company is taking an unconventional route for extending their network in the Indian market. This includes creation of various retail experience zone stores for which the company will be investing over Rs 100 crores.

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