Ford Fiesta base model at Rs 5.59 lakhs
Ford India has finally unveiled their pricing structure for the recently launched Ford Fiesta. They have targeted the segment consisting of very popular cars like Chevrolet Optra and Honda City. They have strategically priced the base model of the car at a competitive Rs. 5.59 lakhs. Ford Fiesta would have four variants available for sale in the retail market.
As for prices of the variantsâ€¦ The 1.6-liter petrol (ZXI model) would be priced at Rs 6.29 lakhs, the 1.6-liter petrol (SXI model) at Rs 6.89 lakhs, while the top-end 1.4-liter diesel would be available at Rs 6.99 lakhs (ex-showroom). Interestingly, Ford plans to sell both the models in equal numbers. Generally, consumers prefer to go for the diesel variant if the prices and performance are impressive. In this particular case, they are.
Ford has developed Fiesta with assistance by a core team of Indian engineers, along with product development teams from the UK, Germany, and Australia. The company claims that the car is custom made for Indian roads and would perform well in the market. The petrol engine for Ford Fiesta is being manufacturer locally. However, the diesel engine is being imported from Europe.
The turbo diesel engine has been developed along with Peugeot-Citroen of France.