Air Deccan and Cafe Coffee Day in a co-branding pact
India budget airline company Air Deccan has gone into a deal with the cafÃ© chain CafÃ© Coffee Day. Cafe Coffee Day is part of the Rs 300 crore Amalgamated Coffee Bean Company Limited group and the deal would see them in a co-branding arrangement with the Indiaâ€™s first no-frills airline company which has revolutionized the way people traveled by air in India.
As per the deal between the two companies, Cafe Coffee Day will now become the single point vendor to supply a range of food and beverages to the passengers on Air Deccan flights. And also, Air Deccan passengers will receive discounts on purchase of merchandise like coffee powder and gift packs at all Cafe Coffee Day outlets in airports. They would be required to show their boarding passes for this offer.
Air Deccan managing director G R Gopinath said in a statement about this pact signed on with CafÃ© Coffee Day: â€œIt will be an Udupi hotel in the sky. We will provide our passengers with a high quality food and beverages at a low cost.â€ The price range of these food items would be competitive at around 10-50 rupees. Air Deccan would be introducing this new service on their Bangalore route first followed by Chennai.
And they plan to cover all the 46 destinations.