Sony offers free swapping of DRM equipped Audio CDs
Sony BMG Music Entertainment continues to remain in news. For all the bad reasons that is. The company delivered some of the Audio CDs in the market equipped with a DRM application, which installed itself on Windows powered computers without user interaction. This became a PR disaster for the company with even Microsoft announcing that they would ship software in their next windows update to remove the hidden rootkit.
The company had to later suspend its production of these CDs. And the latest news in is that they are now offering a swap offer for their customers who want to get their DRM equipped CDs for normal ones. They are also calling back the shipments of the controversial CDs from the market.
Sony BMG said in a statement: “Sony BMG deeply regrets any inconvenience to our customers and remains committed to providing an enjoyable and safe music experience.â€ As many as 20 music titles from the company were delivered in the market loaded with the DRM technology. Sony said that they manufactured around 4 million CDs carrying this XCP technology out of which more than half have already been sold in the market.