Google launches Google Analytics

Google launches Google Analytics

Trust Google to come up with something exciting and innovative every now and then. The search engine giant has released another major commercial grade application and is giving it out for free. Google has launched Google Analytics that enables the companies to see exactly how visitors interact with their Web site and how their advertising campaigns are faring. This service is available in English and 16 other languages.

Google acquired the technology company Urchin in March this year. The company specialized in providing this service for a cost. Urchin’s products originally cost $495 a month for its users. Google reduced the prices to around $199 a month. Google has now labeled it Google Analytics and with certain limitations, letting user use it without any costs.

This utility would now also replace a similar tracking utility that comes in the Google AdWords panel. As a result, the AdWords customer would now see a new interface within existing AdWords accounts powered by Google Analytics.

As per a statement from Paul Muret, an engineering director at Google and one of the founders of Urchin: Using this free service, Web site owners would be able to check out where visitors to their site are coming from, what links on the site are getting the most traffic, what pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multi-step checkout processes.

This service is generally provided by software companies for a price. Just like Picasa, Google has entered another commercial market with a free product and is going to affect many companies like Web Trends, Web Side Story, and Click Tracks. It would be interesting to see how the market reacts to another Google hit for the web users.

Check out: Google Analytics

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