Microsoft considering sharing search revenues with users
Microsoft chairperson Bill Gates was on a visit to India last week and during the visit he talked about something which might be a very interesting concept for the web users of this world. Gates talked about a possible revenue sharing model with the users of their MSN Search Engine from the funds they get through advertisement on the service.
Google showed the world on how to make money from contextual advertisements on search engine results and now both Yahoo! and MSN are trying hard to follow the model. These search engine display searched query related ads on these search pages, which are potential targets for the user. And they make money when users click on these ads.
Chairman Bill Gates said during an interview that the company plans to share a part of its advertising revenues from its search engine with users. This is unlike Google, which has no similar plans to share its revenues with the users who help them with their clicks on the Google advertisements on the search engine results.
However, how Microsoft would go about following their plans to award the user for using MSN Search Engine is still not clear. Gates said: “Google’s business model is not based on free software. Their business model is based on advertisements from which they make a lot of money. Google keeps all of the money with itself.â€
Now, when Microsoft talks about the model of free software, it amuses us a lot at TechWhack!