Nokia launches Nokia E61 to counter Blackberry domination

Nokia launches Nokia E61 to counter Blackberry domination

Corporate users have become the next big market for the mobile players as Research in Motion has shown that they are ready to pay to stay in touch with their corporate servers. The RIM’s blackberry device has been a massive success in this market enabling users to have email and instant messaging facility on the move. Nokia is a late entrant in this market and now plans to target the American consumer with their new offerings.

The company launched a potential blackberry killer in the form of their first keyboard phone with a similar look and feel of their competing device. The Nokia E61 is scheduled to be launched in the first quarter of the next year and has a non-“clamshell” type of body. It also features a typewriter keypad for thumb tapping. The Blackberry and the Palm’s Treo range of devices have made these kinds of device shapes popular in the market.

This phone is based on the popular Symbian Operating System for small screen devices, which however is not very popular in the United States. Niklas Savander, a senior vice president at Nokia’s business device unit said about their latest offering: “It’s the beginning of a series, not a one-off.” RIM currently controls around half the market with 3.65 million Blackberry users and Nokia would be trying to get some portion of that.

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