A book googling Google: The Search

A book googling Google: The Search

A new book is out in the market: “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”. A rather long name for a book about a rather huge company with the little name Google. Google the term comes from Googol which is one followed by 100 zeroes. This explains the aim of Google, which is to make everything and anything around available for search.

There are many books already available in the market, which studies the company and tell facts about it. That list is now joined by “The Search”, a book by Veteran technology journalist John Battelle. This book is a 288-page exploration of the company, which dominates the web like no one apparently, has never done before. A company, which has scared the mighty Microsoft into submitting that Google has beaten them when it comes to searching the web.

The book is about Google and how they came to become what they are today. It even highlights some interviews with more than 350 people including Google’s controlling duo, Chief Executive Eric Schmidt and co-founders Larry Page and Sergey Brin. It even highlights the fact that the duo was once ready to sell their technology and the price they got from Excite.com was not good enough for their taste.

What if they had sold out then? Google might not have ever existed. Web would certainly have been a boring place with no Google around!

Check out: “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture’ on Amazon”

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